FOLTO PAWS IS A LOVE LETTER TO BIG DOGS.

FOLTO PAWS IS A LOVE LETTER TO BIG DOGS.

A soulful Golden Retriever who liked people more than dogs. H quickly became more than a pet; he was our kid. He had a humanlike calm, an easygoing spirit, and went along with all my wild ideas. One Halloween, I tried to find him a costume for a local Howl-O-Ween contest and realized just how limited the options were. Every XXL was laughably too small. So, I improvised: jeans from the boys’ section, a white tee, suspenders, and a plastic hard hat. Boston became the best-dressed construction worker on four legs, and from that point on, if he was going to wear something, I had to make it.

Years later, we added three more Goldens, Lucia, Franklin and Frannie. I found a chic, stylish dog outfit online and thought, finally! But when I checked the size chart, I was right back at square one. XXL stopped at 60 pounds. Again, nothing for the big kids. That was the moment I thought, what if it’s time for a change.

I set out to build what I couldn’t find: high-quality, minimalist, movement-friendly apparel made just for large dogs. I researched breed dimensions, partnered with ethical manufacturers, and tested every piece on real dogs. I envisioned a space where you could find beautiful, functional essentials that look as good in your home as they do on your dog, and that vision became Folto Paws.

THE STORY STARTS WITH BOSTON

I couldn’t find stylish products that were truly made for BIG dogs - that’s why I created Folto.

– JEN WILEY, FOUNDER OF FOLTO PAWS

A woman sitting on a wooden bench in a grassy field, holding a glass of white wine, with a smiling golden retriever dog wearing a black shirt beside her. She is wearing sunglasses, a black turtleneck, a grey blazer, and black pants. There is a small brown bag on the bench. In the background, houses and trees are visible under a partly cloudy sky.

THE STORY BEHIND FOLTO PAWS

Hi, I’m Jen! I’m a lifelong dog lover, travel and fashion enthusiast, and the heart behind Folto Paws, the brand I always wished existed.

BEHIND THE NAME

Inspired by folto—the Italian word for “thick,” evoking fullness, and abundance. Our name reflects the way big dogs take up space without apology: in your home, in your heart, and in your life. Folto Paws exists for the next generation of modern pet fashion…intentionally designed, confidently worn, and made exclusively for the big ones.

Our Commitment

SUSTAINABILITY

At Folto Paws, sustainability and style can coexist. Premium isn’t disposable; it’s designed to endure. We produce small, intentional batches to reduce waste and protect quality. Each piece is designed to last: timeless, durable, and made for real life with real dogs.

Our packaging is fully recyclable or reusable, crafted from paper and materials chosen for minimal impact and a refined look. We avoid plastic whenever possible and ship in small quantities to minimize our environmental impact and maintain high standards.

GIVING BACK

At Folto Paws, giving back is part of who we are. We support local shelters where every little bit counts, helping provide care, comfort, and love to dogs in need. A portion of every purchase goes directly to these shelters, funding food, medical care, and essentials for big dogs who deserve a chance at a happy life.

Beyond donations, we’re here to build a community of dog lovers who care, connecting modern dog parents and inspiring meaningful action.

If your big dog is still stuck in loud prints and awkward fits, welcome to Folto.